Meet Cherry Patterson
Hello! I’m Cherry Patterson, founder and owner of TrueLife Tours.
For me, the Okanagan is more than a beautiful destination—it’s home. I started TrueLife Tours because I wanted to share the incredible places, people, and experiences that make this region so special. There’s nothing I enjoy more than welcoming visitors and helping them discover the vineyards, breathtaking lake views, local flavours, and hidden gems that make every visit unforgettable.
Before launching TrueLife Tours, I spent many years as an educator and community leader, building meaningful relationships and creating positive experiences for others. Those experiences taught me the importance of listening, paying attention to the little details, and making people feel genuinely welcome—qualities I now bring to every tour.
I believe the best tours are about more than visiting wineries or seeing beautiful scenery. They’re about slowing down, sharing stories, meeting passionate local business owners, laughing together, and creating memories you’ll talk about long after your vacation ends. Whether you’re celebrating a milestone, enjoying a getaway with friends, or experiencing the Okanagan for the first time, my goal is to make your day feel effortless, personal, and memorable.
As a proud local business owner, I’ve built relationships with many of the region’s wineries, restaurants, and tourism partners, allowing me to create authentic experiences that showcase the very best of the Okanagan. Every itinerary is thoughtfully planned, but there’s always room for flexibility, spontaneous stops, and those unexpected moments that often become the highlight of the day.
When you book with TrueLife Tours, you’re not just joining a tour—you’re spending the day with someone who genuinely loves this community and is passionate about helping you experience it like a local.
I look forward to welcoming you and sharing the beauty, hospitality, and heart of the Okanagan with you.
— Cherry Patterson
Founder & Owner, TrueLife Tours